HeartBeater is a local start up in Austin, Texas focused on Health and Wealth. Richard Brown has been developing the HeartBeater SUPERTrike for 12 years. I was in charge of all of the company's online advertising and social media marketing as well as graphic design, and web design. We reached out to people who were interested in physical fitness, a Paleo Diet, or were survivalists. I also brought on a local artist to create a comic book starring the HeartBeater SUPERTrike in a dystopian future so as to add comic enthusiasts to our demographic as well.